How to avoid
bulk email and trash folders
Today most of mass
mail including completely legitimate newsletters end their lives in
bulk email folders never read or even deleted on Internet Providers
mail server and never reach recipients mailbox. What can be done to
avoid it?
Mail Them Pro has
integrated 'Spam Check' function. It checks the email content you prepared
in Mail Them Pro against the most popular server based anti spam filter
Spamassassin. This filter is used by many Internet Providers and email,
which can't pass through it, automatically deleted never reaching your
recipient
To check your email
you need to prepare your email, including subject, body, email type
and 'Personal information' on the 'options' page. You need to enter
also one email address. Email won't be sent to this address but it must
be valid to get correct results.
After you're ready
just press 'Spam Check' button. Mail Them Pro will emulate mailing process
(no email will be sent). You will get confirmation message that mailing
is over. And in 5-10 seconds you will get the result which includes
overall spam score and details which you can use to improve your email.
Don not press any buttons till you get results
The results window
gives you an overall score and describes in details why you got those
points. So you will know what you need to change in your email to pass
the filter
Spam Check function
uses a default Spamassassin configuration but we lowered spam score
to 3.5. The default Spamassassin score is 5.0. But we recommend you
to be within 3.5 because you can get additional points for online tests
which will be performed against your email
We can not reproduce
those online test here - they include such tests like a route which
was used to deliver your email and can be performed only when your email
is delivered
To successfully pass
online tests we recommend you to obtain a fixed IP address from your
Internet Provider if you use 'direct delivery' function. It significantly
improves your chances to pass them. If your list is not very big and
your Internet Provider allows you to mail through them - instead of
obtaining fixed IP you can use 'Personal Copy' and mail through your
ISP.
Another important
step to avoid bulk email folders is to make your emails personal - use
'Tags' on the messages page to do that. Personal emails create really
good impression when are being read by your recipients and it helps
you to achieve your task. And because each email is personal that means
all emails are different so anti spam filters have less chances to think
your email is spam.
And the most important
- always ask your recipients to add you to their white lists. And if
you have any contacts to Internet or Email Providers - ask to be added
to their white lists too.
We hope Spam Check
function and our other recommendations will significantly improve your
success and bulk email folder will be just a rare disappointment for
you and your recipients.
