"The response rate to text-only
e-mail marketing is about 3 percent to 4 percent while the response
for HTML marketing is around 12 percent to 15 percent"
Researched by New York based Morgan
Stanley Dean Winter& Co.
About HTML E-mail
HTML is a language
used to create Web pages. To create your own HTML message you can
use an HTML editor. If you don't have already a favourite HTML editor you can try free HTML WYSIWYG editor Nvu. It's very easy to use and you don't need any HTML knowledge. Press here to download free HTML editor Nvu.
If you
are looking at a Web page in your browser, you can choose View/Source
from your browser menu, and it will show you HTML. You can now copy
all of the text and paste it into Mail Them Pro and send it. Or alternatively
you can press File menu -> Save As.. and save it as HTML page
You
can open an HTML file in Mail Them Pro. Here is an example of how
it may look:
To send
HTML e-mail you need to add your HTML code to the 'HTML tab on the 'Message'
page and choose 'Message type' - HTML as you can see on the picture.
In case you select 'Use HTML column' 'Message type' value is ignored
and HTML emails will be sent only to those recipients who are selected
on the 'address page' using HTML column which is located on the left
and defined as H
Mail
Them lets you embed the picture into your letter, so that it is permanently
attached to the letter, and can be seen even if the recipient is disconnected
from the Internet when it reads the mail.
It does
it automatically. The only thing you need to do is to prepare your HTML.
Mail Them will find images within your html code, add them as attachments
and modify your code so they will be embedded into your email. Just
make sure your images are linked to your html page using relative links and located on your hard
drive.
Important: many modern email clients block external images by default. According to a study by Epsilon Interactive 30% of your recipients don’t even know that images are disabled.Current list of email clients which block images by default: Outlook Express 6, Outlook 2003, Outlook 2007, AOL, Gmail, Windows Live mail.
Although if you use embedded images - they are not blocked. So we recommend you to use image free HTML or use embedded images.
After
your prepared your HTML message you can check how it look by moving
to 'HTML preview' page
If you're
not sure that all your recipients can read HTML emails (although nowadays
it's almost unbelievable) then you may want to send a mixed message
that contains HTML and plain text together you should choose 'mixed'
in the 'Message type' box. Also this method slightly reduce your spam
score by spam filters.
